If you have known me for some time, you will know I am obsessed with working ON the business, not IN the business.
In fact, I take time out every 90 days to work ON the business. So, when the following opportunity arrived, I was all in!
A content creation bootcamp? Yes, please!
I have been writing content for my leadership coaching business for the past year. While I struggled to write at first, I eventually got into the groove and found I was able to kick out blogs pretty quickly.
I saw that one of my colleagues was holding a “content creation bootcamp”. This was two days of working in 10-minute increments to create a year’s worth of content – on the Gold Coast, no less! I knew the wonderful woman running it, Jane Anderson, and her drive to achieve, so I knew she was fair dinkum and had 100% confidence in her guarantee of a year’s worth of content. So, I flew up to the Gold Coast and gave it a crack.
Here’s what we did …
Jane showed us a simple yet effective way to capture our ideas and thoughts. She also gave us some great tools to make the content-creating process as efficient as possible. It was a full-on two days, but by the end of it, this is what I achieved:
- 62 pieces of content.
- A structure, working title and subtitle for my book.
- An additional 10,000 words towards the first draft of my book, which rendered it “finished”.
- A way to organise my content to make it easy to use and retrieve.
To say I was stoked with my output is an understatement. The relief I felt knowing I had made serious headway with some major projects had me high as a kite.
The other thing it made me realise was that two days with zero distractions and being in the right headspace made a massive difference to my brain box. Now, I am heading into a new year with all my content done!
Do you take time out to work ON your business?
Although I already take time out of the business to work ON the business, even I get surprised when I complete an “on-the-business task” that would usually take me hours to do. Jane’s bootcamp was a real eye-opener.
Do you put off working on your business? Why? It’s time to think differently about getting this stuff done.
And to Jane, what a legend you are! You are a champion of people, productivity and generosity. Thank you for being super generous with your time and your presence. I like to bang on about the fact it’s how you make someone feel that they remember, and you made me feel like I could do it!
I’m Emma, and I’m a business and executive coach who believes wholeheartedly in the potential of women. My coaching philosophy is simple- taking action leads to results- and I love working with women in business and in corporate roles to take their passion and drive and transform their professional and personal lives.
Be enthusiastic, optimistic and energetic, every day.